Our story

We built the method we wished existed.

Postureletics started with one stubborn back, years of dead ends, and a simple conviction: posture pain has a pattern — and a pattern can be corrected, one body at a time.

Daniyar Abenov, founder of Postureletics

Daniyar Abenov

For most of my twenties I treated my back pain the way everyone does — as an emergency to be silenced. Painkillers before meetings. A chiropractor on speed dial. A folder of stretches I'd do for a week and abandon.

What finally worked wasn't another quick fix. It was learning to see my pain as a pattern — a specific set of misalignments my body had drifted into — and correcting them in the right order, a little every day. I trained as a posture alignment specialist to understand why, and Postureletics is that method, made repeatable.

Daniyar Abenov Founder · Certified Posture Alignment Specialist
0% average posture score on a first assessment — most people start with real room to improve.
0 per session — kept deliberately small, because repetition is what changes a body.
0 a day, no equipment — short enough to actually keep, every day.

What we believe

Three principles, and we don't bend them.

01

Find the cause, not the ache.

Pain is a signal, not the problem. We measure the misalignment producing it and correct that — so relief lasts longer than the session.

02

One body at a time.

No two postures are identical, so no two programs should be. Yours is assembled from your assessment and updated as you change.

03

Honest about the work.

We never promise an instant cure. Posture changes through patient, repeated practice — and we'd rather earn your trust than overpromise.

How we got here

The short version.

2008

A back that wouldn't quit

For over a decade, Daniyar's own back decides what he can do. Doctors, medications, and therapies come and go — nothing holds.

2017

The thing that finally worked

Individualized posture therapy is what ends the cycle. Daniyar trains in it and gets certified as a posture alignment specialist.

2018

From clinic to thousands

Over six years, he helps more than 2,000 people 1:1 — in his clinics and online, across 20+ countries.

2024

Postureletics launches

The assessment and program ship as an app, so anyone can find their pattern and follow a plan made for it.

Today

One body at a time

22,000+ people across 160+ countries retraining their posture in 15 minutes a day — and watching their scores move.

Start with your pattern.

Two minutes, four photos, and a clear read on your posture — then a plan built only for you.

Get started